Email marketing remains a powerful tool for businesses, offering unique advantages that social media and paid advertising can't match. Unlike other channels, email creates an "owned" relationship where customers have willfully provided their contact information, enabling personalized, cost-effective communications that can be automated based on customer behavior.

Simon and Lisa delve into various aspects of website basics, including web hosting, content creation, audience engagement, SEO strategies, and the importance of customization and credibility in establishing a digital presence.

Marketing executive, Mimi Rosenheim shares her favorite profiles on LinkedIn and other marketing references.

Learn how to track and understand which marketing efforts drive results through marketing attribution, from setting up basic tracking to implementing different attribution models and making data-driven marketing decisions.

Learn how a successful small business owner transformed her industry expertise into a thriving enterprise through strategic planning, strong leadership, and a relentless focus on customer experience and team development.

Learn how to identify, understand, and effectively market to your target audience, from creating detailed customer personas to applying audience insights across your marketing efforts and business strategy.

Learn the essential elements of marketing for small businesses, from developing a solid strategy and establishing your digital presence to understanding the customer journey and measuring results effectively.